Individual sellers are often on the lookout for the best platforms to sell online. Depop and Poshmark are popular e-commerce platforms and leave a huge space for new sellers. It allows them to not only sell their products but also to interact with the community of interested buyers directly. It is important to note that while both these platforms have their advantages, they have some downsides as well that you must consider before listing your products on their platform. Let's understand these marketplaces in depth together:
Both these platforms were launched in 2011. They have become huge marketplaces, but they cater to different audiences
It is an online marketplace that allows independent sellers to open their digital stores. It is widely used by younger audiences. Some popular categories are: handmade items and vintage clothing. After being acquired by Etsy in 2021, Depop gained stronger support for independent sellers.
The platform has over 30 million users, with nearly 90% of them under the age of 26.
It is known for vintage fashion and handmade accessories.
Depop has its headquarters in London. It was acquired by Etsy for $1.6 billion.
Poshmark is a social commerce platform that lets users sell fashionable accessories and home decor items. It attracts sellers looking to either clear out their wardrobes or build a consistent resale business.
The platform has over 80 million global users.
Sellers use it to list everyday clothing and branded fashionables.
Poshmark is based in California.
Depop and Poshmark have huge fashion and handicraft collections. As an individual seller, the wisest approach is to sell your products in the best-selling niches.
Category | Popular Products | Best-Selling Examples |
Vintage Streetwear | Branded oversized outerwear | Sweatshirts and jackets. |
Y2K Fashion | 2000s nostalgic wear | Low-rise jeans and denim mini skirts |
Handmade & Upcycled | Reworked fashion | Patchwork pants and crochet tops. |
Accessories | Bold fashion add-ons | Chunky rings and tinted glasses |
Footwear | Rare sneakers and boots | Dr. Martens platform sandals |
Category | Popular Items | Best-Selling Examples | |
Women’s Clothing | Dresses, jeans | Zara wrap dresses and Levi’s skinny jeans | |
Men’s Clothing | Hoodies, jackets | Nike Tech Fleece hoodies | |
Kids’ Clothing | Pajamas | Carter’s sleepwear sets | |
Shoes | Sneakers, heels | Converse low tops, Steve Madden block heels | |
Handbags & Purses | Crossbody bags, wallets | Michael Kors crossbodies | |
Jewelry & Accessories | Earrings | Gold hoops | |
Beauty Products | Skincare | The Ordinary serums | |
Setting up a store on Depop or Poshmark is not difficult. You only need a smartphone and a few good product photos to start selling.
Depop and Poshmark have different pricing models. Sellers must consider these before setting up shop.
Feature | Depop | Poshmark |
Commission Fee | 10 percent on each sale | Flat 20 percent on sales above $15, flat $2.95 for sales under $15 |
Listing Fee | None | None |
Shipping Method | Choose Depop Shipping or arrange their own | Prepaid USPS shipping labels provided |
Shipping Cost | Buyer or seller pays, depending on setup | Flat fee of $7.97 (buyer pays) |
Payment Method | PayPal or Depop Payments | Direct deposit or check |
Payout Timeline | 2 to 10 business days | Released after the buyer confirms delivery |
Currency | Local currency | USD only |
Returns and Refunds | Depop investigates if a buyer opens a case | Poshmark handles disputes through its support team |
Both platforms have removed listing fees, making it easier to test your products without upfront costs. So if you are wondering, which is better, Depop or Poshmark, the latter’s higher commission rate can impact margins, especially for sellers who operate in bulk. If you are an independent seller, Depop has an upper hand over the facilities for sellers.
Quality images decide if your store will receive enough conversions or not. Ensure that all your product images on Depop and Poshmark adhere to these image guidelines.
Image Type | Required | Recommended Size (px) |
Profile Picture | Yes | 400 × 400 |
Listing Image | Yes | 1000 × 1000 or higher |
Additional Images | Optional | 1000 × 1000 or higher |
Store Preview Grid | Auto | Based on listing photos |
Image Type | Required | Recommended Size (px) |
Profile Picture | Yes | 400 × 400 |
Store Banner | Optional | 1250 × 300 |
Listing Image | Yes | 1000 × 1000 or higher |
Additional Images | Optional | 1000 × 1000 or higher |
Video Thumbnail | Optional | Auto-generated |
Store Preview Grid | Auto | Based on listing photos |
There are multiple online marketplaces to choose from. But if you are into some of the below-listed categories, Depop and Poshmark could be perfect for you.
Vintage Collectors: Individuals who specialize in selling Y2K fashion pieces.
Creative Designers: People who make reworked or handmade clothing. Depop highlights artistic edits.
Brand Builders: You care about how your shop looks. A themed feed with consistent visuals builds your store’s identity.
Fashion Photographers: You take photos that feel curated. Clean backdrops and styled shoots help you gain followers.
Choose Depop if your store reflects more than just sales. The platform rewards strong visuals and niche style.
Poshmark suits sellers who want speed, structure, and a wide buyer base. If you move branded items and like quick deals, it gives you the tools.
Casual Resellers: Individuals who sell their own used clothes. Poshmark helps you list fast and ship easily.
Brand-Focused Sellers: You focus on high-volume brands like Nike and Zara. These names sell faster on Poshmark.
Busy Sellers: Those who want fewer steps to listing and shipping. Poshmark gives prepaid labels and simple listing tools.
Bulk Listers: People who have many items and want to move them fast. You can use bundling and discount tools to speed up sales.
Choose Poshmark if you want to focus on volume and fast results without needing a curated storefront.
Young Buyers: Depop appeals to Gen Z and young millennials. They always have room for new fashion.
Digital Media Centric: Its layout feels like Instagram. This makes the experience natural.
Eco-conscious: Depop promotes ethical practices. This appeals to climate-aware shoppers.
Simple Mobile Listing Process: Sellers can list items quickly using only a smartphone.
Custom Branding Flexibility: You can curate your shop’s grid to build a consistent, personal brand identity.
Prepaid Shipping Labels: Poshmark provides prepaid shipping labels. This omits the hassle of calculating postage.
Active Buyer Community: Poshmark users actively engage with sellers regularly.
Wider Product Range: Unlike Depop’s focus on fashion trends, Poshmark supports a broader category range. It includes beauty and accessories.
Host Virtual Parties: Sellers can join themed Posh Parties to increase visibility for their listings.
Trusted Payment: The platform holds funds until the buyer confirms delivery. This reduces payment disputes.
Use Aesthetic Images: Shoot in natural light and keep your photo style consistent to create a strong visual grid.
Write Clear Descriptions: Mention product info and style keywords buyers may search for.
Price Competitively: Check similar listings and price slightly lower to attract faster interest.
List Regularly: Upload new items regularly to stay visible in the feed.
Interact with Followers: Follow others, like listings, and respond quickly to messages.
X-Design has a multitude of image enhancement tools. If you are planning to list your products on eCommerce platforms, you can try X-Design AI Background Generator. It uses AI technology to convert your product images into premium snaps. X-Design helps you create stunning product backgrounds that appeal to the visitors of your store in a few clicks. The whole process is fast and does not consume your time.
All you have to do is upload the product image and let AI fetch high-quality background suggestions for you. Additionally, you can generate image backgrounds using prompts. The tool has a vast template library of over 600 product background templates and four variants for each design you select.
Both these marketplaces are individual and small seller-centric. Sellers get full access to optimise their stores and add images that appeal to the buyers. That’s where X-Design comes in. It has the following features:
AI On-models preview shots with your products.
Include natural aesthetics in each product image.
Build lifestyle-inspired product background shots within seconds.
Automatic subject detection reduces the need for manual editing.
Built-in tools help to fine-tune the minute details.
Conclusion
Small sellers might find it difficult to reach their audience. But Depop and Poshmark have the exact audience that they need. The major difference between Depop and Poshmark lies in the commission charged by them. At Depop, sellers are charged up to 10% commission, but at Poshmark, the charges can be up to 20%. When listing your products on these online portals, you need to upload visuals that are premium and appeal to the buyers instantly. Such product visuals can be created through the X-Design AI Background Generator, which has hundreds of pre-made templates for your product visuals.