When people shop online, they decide in seconds if they want to click on a product. And often, the decision isn’t based on the description or reviews — it’s based on the photo. A clear, well-lit image can spark interest instantly. A dull or messy one? That can send buyers straight to another listing.
Thus, knowing how to take product photos that look appealing matters more than you think. It’s about creating a small scene where your product is the focus. With the right product photography setup and a few simple adjustments, you can make your items look like they came straight from a professional catalog — even if you’re working from a corner of your home.
The background is more than just “something behind the product.” It frames the entire image. If you sell on marketplaces like Amazon, a plain white or light grey background is the safest bet. It keeps all the attention on the product, plus it’s easy to edit if needed.
For your own store or social media, you have more freedom. Some product photo background ideas include: a pastel sheet of card behind bottles of skincare products, a textured wooden board to place kitchen utensils on, or soft linen fabric under jewelry. Such minor details can make a character without taking the limelight.
Moreover, when you have various products on your listing, it's better to use a similar background. This will give off a more professional vibe, and buyers will also recognize your style instantly.
Lighting is the number one factor that changes how your product looks in a photo. Even an expensive camera can’t fix bad lighting issue.
Generally, natural light shooting is the best option, especially near a window where the sun doesn't shine directly. In this way, you won't be left with glaring effects or unflattering shadows in your photos. If your equipment is under direct sunlight, diffuse it using a sheer curtain.
Softboxes or LED panels are artificial light and can be worth the investment if you are unable to use the natural light or simply like to have the same outcome. To add some depth to the product, position your main light a little to the side, not directly on. Then, where necessary, balance it with a reflector or a second light on the opposite side.
Do not combine natural light and artificial light in the same shot. Different light temperatures can make colors look wrong, and fixing that later isn’t fun.
Here’s the good news: you don’t need a high-end DSLR to take great product photos. Many sellers work with just a smartphone and get amazing results. Here are some exclusive tips!
When you are using a phone, go to manual or pro mode to get better results. Such modes will allow you to adjust brightness, focus, and white balance. The greater the control, the closer your photo will be to what you see with your eyes.
Conversely, if you have a DSLR or mirrorless camera, a 50mm prime lens is an excellent all-rounder lens to most products. A macro lens will reveal textures and other fine details of very small items without distortion.
A good setup saves time and frustration. Start by cleaning your product thoroughly, dust and fingerprints are more visible in photos than you’d think. Arrange your background and lighting first so you’re not moving the product around unnecessarily.
If you’re photographing multiple items, mark the product spot on your table with tape. This way, you can swap products without changing your angle or distance. That kind of consistency looks great on an e-commerce store.
If you’re looking for product photography for beginner settings, try this as a starting point:
Aperture: f/8–f/11
ISO: 100–200
Shutter speed: Adjust to your light
White balance: Match your light source for accurate colors
On smartphones, avoid built-in beauty or color filters. They can make your product look very different from real life.
There’s no single “right” style for how to photograph products — it depends on what you’re selling. A product photo guide isn’t complete without a few styles to experiment with:
Flat lays work well for small, lightweight items like stationery or cosmetics. Lifestyle shots place the product in a setting where it would naturally be. For example, a laptop cover on a table, or sneakers on a sidewalk. Close-up detail shots are ideal when it comes to textures or detailed designs and are best taken up close. Group shots will allow you to display several related products in one shot, and this can promote bundle purchases.
Changing styles between catalog and marketing shots gives you both the clean look marketplaces require and the personality your brand deserves.
Once you are done taking photos, you can perfect them with editing. It is not to make the product look different, but to get the image as close to real life as possible. You can edit out a slightly darkened shot with our AI Photo editor tool, color-correct to depict the actual product, or crop the photo for better composition.
Editing can also remove distractions like a spot of dust or a small crease in the background. Just keep adjustments subtle so buyers aren’t surprised when the real product arrives.
Editing may take longer when you are doing it manually. This is why so many sellers resort to using tools as X-Design AI Photo Editor. It’s designed to speed up editing while keeping quality high.
One-click AI background removal that keeps edges sharp.
AI background generator for creating custom scenes instantly.
Built-in resizing so you can prepare photos for different platforms.
Batch processing for editing multiple products at once.
Go to X-Design’s site and log in.
Upload your product image.
Use the AI remover to cut out the background.
Choose a plain background or let the AI create a styled one.
Save and upload your ready-to-use image.
It’s especially useful for sellers who want both clean, marketplace-ready shots and creative backgrounds for ads without arranging multiple shoots.
A formal or dedicated studio isn't a basic need for capturing high-end photos. That's all you need: a cleaner background setup in front of a window, a basic background, and consistent natural light for those clean and professional-looking photographs. Do you plan on shooting in daylight? Prefer soft hues of early morning or the late afternoon. However, if midday is your only option, add a light cloth or curtain in front of the window to ensure a softer glow.
Some small oversights can make a big difference:
Busy backgrounds that compete with the product.
Harsh shadows hide details.
The wrong white balance is making colors look inaccurate.
Low resolution causes the image to look blurry when enlarged.
Spotting and fixing these before you shoot will save editing time later.
Take extra shots so you have more choices when picking the best photo later. Additionally, clean your lens so that you do not have unwanted spots in the picture. A tripod may aid in maintaining the framing, particularly when you are shooting an entire collection.
Try a slightly higher angle for some products — it can make them look more natural and inviting. Moreover, ensure to view your images on a bigger screen to catch any details you might miss on a small display.
Wrapping Up
Wondering how to take product photos? You don’t need latest equipment for the purpose. The proper background, detail and a simple product photography set up will allow you to produce images that will leave the buyers in awe.
Combine practical catalog shots with creative product photography ideas, and use such tools as X-Design AI Photo Editor to make the editing process fast and consistent. Good photos not only sell your products, but they are your brand with every click.