15 Best-selling Digital Products on Etsy

Long gone are the days when Etsy used to be a marketplace for physical products only. Creative sellers have gone beyond ordinary items and started selling digital products on Etsy. Millions of customers explore and purchase digital products through this platform, and it could be a sign for you to start selling your digital products here as well.

15 Best-Selling Digital Products on Etsy

Digital products commonly refer to downloadable items such as PDFs and printables. They have been in high demand because they make many digital processes simpler.

1. Printable Wall Art

One of the most profitable categories on Etsy, printable wall art brings décor to life without shipping costs. Buyers love the flexibility of downloading and printing it at home or via local print shops. Similar products to the printable wall art are:

• Boho line drawings

• Nursery quotes and illustrations

• Abstract color-themed prints

2. Digital Planners

Printed planners used to be costly. Because sellers do not have printing inventories, the printing costs often soar. Hence, Digital Planners entered the game as an affordable and customizable alternative. Other products that sell well are:

• Daily and weekly planner sheets

• Budgeting trackers

• Fitness and meal planning pages

3. Digital Colouring Books

Third in the list of the best-selling digital products on Etsy are colouring books. Buyers can print them or use them on tablets. These categories rank under it:

• Mandala designs for adults

• Educational coloring pages for kids

• Affirmation coloring sheets

4. Templates for Social Media Content

Sellers offer editable designs for platforms like Instagram and Facebook. The categories selling well under it are:

• Instagram post and story templates

• Pinterest pin templates

• Facebook ad templates

5. Business Card Templates

Customizable business card templates are in high demand among freelancers and event vendors. These digital files allow buyers to edit details and print them instantly. The categories that help to identify unique business card templates are:

• Minimalist card designs

• Floral or artistic style business cards

• Corporate business cards

6. Self-improvement Workbooks

These digital workbooks guide users through personal growth journeys. They rank in the following categories:

• Goal-setting workbooks

• Gratitude and journaling guides

• Productivity and focus trackers

7. Wedding Printables

Brides and grooms are always looking for easy ways to personalize their special day without spending too much. High-selling products under this category are:

• Save the date cards

• Seating charts

• Wedding signs and welcome boards

8. Children's Learning Materials

Practice books and activity guides are the most popular products. Children’s learning materials that sell well are:

• Alphabet and phonics worksheets

• Math practice sheets

• Science activity packs

9. Prompts for AI Tools

Sellers are capitalizing on the AI boom by offering prompt packs designed for tools like ChatGPT and Midjourney.. These help users generate better results faster. Products of these categories have become quite popular on Etsy:

• ChatGPT prompts for blogging or SEO

• Midjourney prompts for image creation

• Business prompts for sales copy and emails

10. Budget Planners

Digital budget planners help users manage their finances with clarity. They can be discovered under the following: 

• Monthly income and expense trackers

• Debt repayment planners

• Savings challenge sheets

11. Product Labels for Cosmetics Brands

Small-batch beauty brands often rely on Etsy to find ready-made or editable cosmetic label templates. Here’s where they are commonly used:

• Skincare jar 

• Lip balm 

• Ingredient and usage stickers

12. Spreadsheet Templates

These templates simplify complex tasks like project management or content planning. Commonly bought spreadsheet templates are:

• Monthly budget spreadsheets

• Social media content calendars

• Small business inventory tracker

13. Resume Templates

People often buy these templates to make appealing portfolios. These templates are easy to edit in online design tools.

• Professional corporate resumes

• Creative industry resumes

• Matching cover letter and reference templates

14. Website Templates

Website templates help entrepreneurs and creatives launch their sites faster without hiring a developer. They sell well under the following subcategories: 

• E-commerce storefront templates

• Portfolio and blog layouts

• Link-in-bio landing pages

15. E-Books and Guides

Educational E-books related to various subjects and skills are highly popular on Etsy. You’ll find them grouped into the subcategories that follow:

• Fitness and nutrition guides

• Business startup handbooks

• Self-help ebooks