20 Best AI Marketing Tools You Should Know in 2025

Marketing is no longer about slogans or fancy design. It is all about being smarter in your work by using tools that allow you to create, plan, and optimize without having to spend endless hours on manual work. This is where AI enters the picture. AI tools can speed up and streamline every aspect of the process, including writing ad copy and editing images.

If you have been wondering what AI marketing tools you should consider trying, this guide will take you through some of the best tools that you can use at the moment. All of these AI marketing tools are specialized in their own way, with some being SEO-oriented, others visual, and some doing things such as content writing or automation. So, without any further ado, let’s begin exploring it.

Our Top Picks

1. Surfer SEO - (Content optimization)

When it comes to improving search rankings, Surfer SEO is one of the most reliable assistants you can have. Instead of guessing what makes a page rank, it looks at the top-performing content and shows you the exact elements you’re missing. This makes it easier to fine-tune articles so they have a real chance of appearing higher in results.

Surfer SEO’s content editor gives your draft a live score, showing how well it matches search intent. You’ll see suggestions for keywords, headings, and structure. It even compares your work against competitors and tells you where to improve. For marketers who already have content published, the audit feature checks existing pages and highlights quick fixes that can boost visibility.

Key Features

• Content editor with keyword and structure suggestions.

• SERP analyzer to study competitor pages.

• A keyword research tool for new opportunities.

• Audit system for updating older content.

• Works smoothly with Google Docs and WordPress.

Starting out is easy. Just sign in, type your main keyword, and the tool checks the leading results. After you paste or write your draft in the editor, it points out what needs to be added or changed.

2. Copy.ai - (Short-form Ad Copy)

When short, punchy writing seems like a chore, Copy.ai can do it with ease. It specializes in creating social captions, ad copy, and product descriptions that are fast to create and effective in tone. You no longer have to look at a blank page and wonder what to write; you can feed it some information and allow it to give you several alternatives to select.

Copy.ai is frequently used by marketers when they are brainstorming campaign slogans or require variations of ad text. It is also convenient when making a brief description of products in online shops. It has templates that span from sales emails to headlines on websites, making it a flexible tool in the day-to-day marketing activities.

Key Features

• Dozens of templates for ads, social captions, and emails.

• Quick generation of multiple copy variations.

• User-friendly editor for refining results.

• Works well for short-form marketing text.

• Saves time when creating product or ad descriptions.

Getting started is simple: enter a few details like your product name, audience, or tone. The tool instantly generates suggestions, and you can edit or mix them to match your brand voice.

3. Notion AI - (Productivity & Drafting)

Notion AI is your own assistant in the workplace. It assists in writing blog posts, compressing lengthy reports, and so on, without having to leave the current page you are working on. Meaning no app switching and no time wastage. 

Many marketers use Notion AI to spark ideas, build outlines, or make quick summaries for their campaign notes. It can also rephrase content to make it shorter, longer, or just more polished. Since it lives inside Notion, everything stays organized in one place, whether you’re drafting social posts or preparing a presentation.

Key Features

• Built-in AI writer to summarize text.

• Commands to generate ideas or outlines.

• Works directly in Notion pages.

• Supports multiple languages.

• Saves time when handling reports or campaign notes.

Just type “/AI” on any Notion page and pick the action you need—summarize, expand, or draft. In a few seconds, it gives you ready content that you can adjust to fit your brand’s style. This is very useful for small teams that want fast results without the hassle of bringing in another tool to their setup.

4. X-Design AI Photo Editor - (Edit/Polish Campaign Visuals)

When visuals drive the first impression, marketers can’t afford messy or inconsistent images. X-Design’s AI Photo Editor is designed for quick, clean editing, making it possible to prepare campaign visuals without advanced design skills. It’s best known for its background remover, which cleanly cuts out objects or products so you can place them on a fresh backdrop that fits your brand style.

That aside, it offers batch editing, resizing for different platforms, and an AI-powered product background generator for custom scenes. This makes it useful for online stores, social campaigns, or product packaging. 

Key Features

• Removes and replaces backgrounds in seconds.

• Enables batch editing of up to 30 photos.

• Offers built-in tools for cropping, resizing, and retouching.

• AI background generator for custom campaigns.

• Exports logos or product images as transparent PNGs.

To use this tool, log into the X-Design workspace, select the photo editor, and upload your image. Within seconds, you’ll get a clean cutout you can edit further. 

5. Lexica Art - (AI-generated ad visuals)

Images are a significant part of marketing, and Lexica Art is the tool that will allow you to generate images with AI in a couple of clicks. It is a text-to-image generator that creates high-quality images using short prompts. To marketers, it implies that you can create campaign graphics, social media visuals, or blog illustrations without having a design team at every instance.

Lexica also has a search library filled with AI-generated art. The prompts used by others can be looked up, and inspirations can be drawn out. This will then enable you to create the appropriate style of your campaigns, be it modern, soft, or artistic.

Key Features

• Generates images from text prompts.

• Built-in library of existing AI artwork for inspiration.

• Flexible styles for different marketing needs.

• Quick output with customizable prompts.

• No advanced design skills required.

Using the tool is simple. Explain how you want your image to be, tweak settings if needed, and let Lexica Art generate it for you. Within a few seconds, you will get a decent visual to use in campaigns, blog articles, or social media posts. 

6. AdCreative.ai - (AI Ad Creatives)

Designing ad visuals that bring real results usually takes a lot of effort, but AdCreative.ai makes the process much faster. Adding some of these simple details gives it the ability to create sleek ad banners and social media creatives that perform well and are designed to attract attention. It can prove very valuable when it comes to businesses operating multiple campaigns on multiple platforms.

The tool does more than just create pictures, but provides a score of how performative each of the designs will be regarding attracting and clicking on the image. With this, marketers can choose the strongest creative option before putting budget into ads.

Key Features

• AI-generated ad banners and visuals.

• Performance scoring for each design.

• Integrates well with Facebook, Instagram, and Google Ads.

• Option to upload brand assets for consistency.

• Batch generation for multiple creatives at once.

To get started, you enter your product details, brand colors, and campaign goal. AdCreative.ai then produces visuals you can instantly use or tweak further.

7. Jasper AI - Copywriting (long-form + brand voice)

Jasper AI is one of the most trusted writing platforms for marketers. It creates refined drafts in a matter of seconds, whether you require ad copy, product descriptions, or blog content. The variety of ready-made templates that can be applied to particular needs, including email subject lines and long-form articles, is what makes it stand out.

You can also create a so-called Brand Voice in the tool, so all you create remains consistent with your style. Jasper will provide you with Surfer SEO integration, meaning you can optimize your writing as you produce it when you are creating more SEO-driven content. The fact that it is multilingual also allows businesses to execute campaigns across multiple regions, ensuring that they can formulate their content, which may be utilized by others worldwide.

Key Features

• Dozens of templates for blogs, ads, and emails.

• Brand Voice feature to keep tone consistent.

• Long-form assistant for full articles.

• Integrates with Surfer SEO for keyword optimization.

• Works in multiple languages.

Sign in to Jasper, choose a template, and fill in the information about your product or campaign. With a single click, the platform creates several options for you. Rather than beginning with a blank page, you just adjust the option that fits your needs the most.

8. MarketMuse - (Content Strategy)

When planning content, it’s easy to waste time picking topics that don’t really work. MarketMuse helps fix that by showing you what’s missing and giving data-backed ideas for your strategy. It looks at your site, checks what competitors are doing, and points out what to cover to build stronger authority.

This is especially useful for marketers who want to go deep on a subject. The tool shows which subtopics to add, how long the content should be, and the keywords worth focusing on.

Key Features

• Content gap analysis to uncover missed opportunities.

• Topic modeling to build stronger authority.

• Suggestions for length, keywords, and structure.

• Personalized recommendations based on your site.

• Competitive analysis to see where others stand.

Getting started involves entering a topic or keyword into MarketMuse. The platform generates insights on related subjects and gives you an outline to follow.

9. Grammarly - (Proofreading & Editing)

Being creative is not enough to be a good writer since the writing must be understandable and correct. That is the reason why most marketers find Grammarly useful in making their text clean after writing. Your email, blog post, or social media caption, Grammarly identifies grammar errors, awkward phrasings, and readability.

It also corrects errors of multiple typogrphies. The tool provides suggestions to enhance the tone, reduce or insert the smoothness of the sentences, and make the writing easier to read. This makes content professional and capable of consistency with all the channels involved in marketing that are usually busy.

Key Features

• Real-time grammar and spelling corrections.

• Tone and clarity suggestions.

• Plagiarism checker for original content.

• Works as a browser extension, desktop app, or inside Google Docs.

• Style guide options for team consistency.

It is easy to use: just install the extension or open the web app, copy what you have written, and watch Grammarly color places where it thinks you can improve. There are ways in which you can take suggestions and take them or reject them based on your style.

10. SEMrush - (SERP + Competitor Analysis)

SEMrush is one of the most complete marketing platforms out there. It covers keyword research, competitor analysis, SEO audits, content ideas, and even paid ad tracking. For teams handling both organic and paid campaigns, it’s an all-in-one toolkit.

Marketers value competitor insights the most. You can observe keywords rivals are ranking for, how their ads are performing, and where your opportunities lie. 

Key Features

• Keyword research and difficulty analysis.

• Domain overview with competitor insights.

• SEO auditing for technical fixes.

• Ad tracking and PPC research.

• Content ideas based on search demand.

Just enter a keyword or domain, and SEMrush will create a detailed report. From there, you can plan content, fine-tune ads, or improve your SEO strategy. 

11. Pictory - (Script to Video Creation)

Video is a major part of modern marketing, but editing can be time-consuming. Pictory helps by turning text into videos automatically. You paste in a blog post, script, or article, and the tool generates a video with relevant visuals, captions, and background music. This allows you to simply repurpose a piece of written work into video format and not require advanced editing skills.

It is particularly helpful to marketers who need to make explainer videos, social media clips, or video summaries of longer videos. This makes it automatically caption videos and hence, makes your videos accessible and interesting, even in silent modes.

Key Features

• Converts text into videos quickly.

• Automatic captions and subtitles.

• Large library of stock visuals and music.

• Editing options to tweak scenes and timing.

• Useful for repurposing blog posts or scripts into a video.

To use Pictory, you just paste your script or upload text. The AI selects visuals and builds a video draft, which you can adjust by changing clips, adding voiceovers, or rearranging scenes.

12. Synthesia - (AI Video Avatars)

Creating video content with real people can be expensive and time-consuming. Synthesia changes that by letting you generate videos with AI avatars. These avatars are polished, speak various languages, and are great for tutorials, ads, or product explainers.

Marketers love Synthesia as it frees up the camera and removes the need for actors and the production team. You design a script, add an avatar, and the tool creates a fluent video. This makes it possible to create training clips or promotional content in minutes.

Key Features

• AI avatars that deliver your script naturally.

• Text-to-speech in multiple languages and accents.

• Custom avatars available for branding.

• Quick turnaround compared to traditional video shoots.

• Easy editing options for background and text overlays.

To create a video in Synthesia, simply select your avatar, copy/paste your script, and click on voice style. The platform will create a cleaned-up video in no time. 

13. LALAL.AI - (Audio editing for marketing)

Audio often gets overlooked in marketing, yet it can be a significant component of video campaigns, podcasts, and product demonstrations. LALAL.AI is an AI-based tool that assists you in isolating vocals and instruments in any song. It is used by marketers to clean up background audio, extract voiceovers, or repurpose existing content into other formats.

Rather than having to deal with complicated audio editing programs, this tool takes the hard work out of it in a matter of a few clicks. You send a file, select what you would like to extract (such as vocals or instrumentals), and receive the processed file. The outcome is a ready-to-use audio that can be used in marketing materials.

Key Features

• Splits vocals and instruments from songs.

• Works with both audio and video files.

• Supports multiple formats, including MP3, WAV, and more.

• Fast processing without needing heavy software.

• High-quality output suitable for professional use.

The process: go to the LALAL.AI page, then select your file, choose what kind of extraction you would like, and leave it to the system. In seconds, you can get distinct songs that may be applied in advertisements, tutorials, or social media. 

14. Ocoya - (Social Media Management)

If you're a social media marketer who requires speed and consistency, you need to see this tool. It integrates post creation, offers AI-generated captions, and scheduling - all on one platform. With the ability to support multiple platforms, Ocoya enables teams to fill their content calendar without additional tools.

Its highlight feature is the AI caption generator, which also adjusts tone and length based on the platform. This makes the posts interesting without seeming foreign to any channel.

Key Features

• AI captions and hashtags.

• Scheduling for major social platforms.

• Library of templates for visuals.

• Analytics to track performance.

• Team collaboration features.

You can start by writing a basic idea for a post. Ocoya will transform it into a caption with hashtags, generate visuals if needed, and let you schedule it directly.

15. Smartly.io - (Paid Ad Automation)

Smartly.io helps automate paid campaigns across different platforms. It creates ads, tests them on the spot, and moves your budget to the ones that deliver the best results. For teams managing large ad accounts, this kind of automation keeps everything under control while improving results.

One of the biggest advantages is its dynamic creative testing. Instead of manually creating variations, Smartly.io generates them automatically from your product feed or assets. It then learns which versions get the best engagement and scales them up. 

Key Features

• AI-powered ad creation and testing.

• Budget optimization to direct spend toward top performers.

• Supports Facebook, TikTok, Snapchat, etc.

• Can easily scale to handle large enterprise campaigns

• Reporting tools to track performance.

Want to use this tool? Start by uploading your assets or linking your product feed, defining campaign objectives, and leaving the system to manage creative generation and testing. Then, you can track performance within the dashboard and fine-tune as necessary.

16. Zapier with AI - (Workflow Automation)

Automation plays a big role in marketing, and Zapier makes it simple by connecting your apps. With AI features added, it goes beyond basic triggers and can handle smarter workflows. Main features of it include response generation, leads organization, and personalization of emails. Zapier also streamlines data transfer between tools such as Gmail, Slack, and HubSpot. 

Key Features

• Connects thousands of apps without coding.

• Smart workflows using AI prompts.

• Automates lead management and follow-ups.

• Handles email categorization and task creation.

• Flexible rules for different scenarios.

To set it up, select a trigger and an action. Add AI prompts to perfect the process, and it happens autonomously.

17. Mailchimp - (Email Campaigns + Customer Follow-up Automation)

Mailchimp is one of the most reliable platforms for email marketing and campaign automation. It allows marketers to design branded email campaigns, audience segments, and track performance in real time, all without heavy technical skills.

Beyond email, Mailchimp also provides tools for landing pages, forms, and basic CRM, making it a go-to for small to mid-sized marketing teams that need an all-in-one communication hub.

Key Features

• Drag-and-drop email builder with customizable templates.

• Audience segmentation for targeted campaigns.

• Analytics dashboard for open rates, clicks, and conversions.

• Automated drip campaigns and follow-up sequences.

• Integrations with eCommerce platforms like Shopify and WooCommerce.

Mailchimp is easy to set up, making it a great choice for marketers who want to strengthen customer relationships through personalized email campaigns without investing in a complex system.

18. HubSpot AI - (AI Driven CRM)

HubSpot AI extends the popular CRM platform with AI-powered marketing automation. It helps teams generate blog ideas, draft social posts, optimize email subject lines, and even predict customer behaviors through built-in machine learning tools.

What sets HubSpot apart is how it integrates AI into its full ecosystem including sales, service, and marketing, allowing businesses to keep campaigns consistent across every customer touchpoint.

Key Features

• AI-assisted content generation for blogs, emails, and social posts.

• Predictive lead scoring to identify high-value prospects.

• Smart chatbots for customer engagement.

• Automated workflows for email nurturing and follow-ups.

• Deep analytics integrated with CRM data.

For marketers who want a scalable platform that ties content, automation, and customer management together, HubSpot AI is a natural fit.

19. Crayo - (Social Media Graphics)

Crayo is dedicated to transforming ideas into social media-ready content. It is used by people who require fast, branded imagery without the use of complete design tools. Crayo generates appealing graphics that are already formatted to use in social media platforms like Instagram, LinkedIn, and Twitter, thus saving time for marketers running numerous accounts.

It has the advantage of allowing customisation of templates using brand colors, fonts, and logos, among others. This means every post remains on-brand while still looking unique. For teams, Crayo’s collaboration options make it easy to brainstorm, adjust, and finalize content together.

Key Features

• Creates AI-powered content for social platforms

• Offers customizable ready-made templates

• Automatic sizing for different networks.

• Brand kit to keep fonts and colors consistent.

• Collaboration features for teams.

To use Crayo, you start by entering your topic or idea. The tool generates suggested visuals and captions, which you can adjust to match your campaign. Once you’re satisfied, export the post in the right size for your chosen platform and schedule it immediately.

20. Tidio + Lyro AI Chat

Marketing doesn’t end once someone lands on your site—it continues through the customer experience. Tidio, paired with its Lyro AI chatbot, helps businesses handle customer conversations around the clock. Lyro is programmed to respond to frequently asked questions, suggest products, and assist users with checkout, which minimizes drop-offs and maximizes conversions.

Lyro is conversational, unlike traditional bots that are rigid in their scripts. It is trained on the content of your site and your FAQs, so responses are more personal.

Key Features

• An AI chatbot that feels conversational.

• Answers FAQs and gives product suggestions.

• Collects and organizes leads automatically.

• Integrates well with Shopify, WordPress, etc.

• Ensures easy setup with minimal training required.

To set it up, connect Tidio to your site, load it with your most common questions, and activate Lyro. From that moment, visitors get instant responses that keep them engaged, while you free up time to focus on marketing and sales.

Wrapping It Up!

Marketing in the modern world is associated with numerous moving parts, and AI tools help to manage them without wasting time. Whether it is writing a blog post or creating an ad image, the possibilities we have discussed demonstrate that a lot can be accomplished with a couple of clicks. 

All the AI marketing tools are focused on different things, so no matter what you need assistance with, SEO, social content, or customer support, there is something here that can easily fit into your workflow. The clever thing to do is to begin small, choose the single tool that will help you with your most pressing problem, and grow as you see the results.