45 Brand Color Palette Examples To Consider For Businesses
Every brand wants to become successful over time. Undoubtedly, the competition grows every single day. It creates a need to stand out with a unique identity. Do you know that it doesn’t always have to be a big step to make the right move? Sometimes, it is as simple as changing your logo color combinations. Yes, it creates an impact. Usually, you can see the scale of color from extreme warm to cold tone. Each hue has a unique meaning that evokes a specific emotion, idea, or mission.
In this post, you can get a precise idea about the incredible options. You will notice excellent examples of brand color palettes. These can change your mind to transform your brand identity with the ideal color usage. Let’s get into it right away!
A Detailed List of Top 45 Brand Color Palettes
1. Red, White, Black
The first color palette on the list is popular. An excellent combination of red, white, and black can merge boldness and clarity. The red reflects energy and passion. And white is ideal for creating a balance. Black shows the strength and sophistication. Any brand can pick it for a statement impression.
Some popular examples using it are:
Coca-Cola
YouTube
Lego
Netflix
2. Blue, White, Grey
Now, let’s move to the next hue combo. It is the epitome of professionalism and bonding. Blue is a perfect color to evoke trust. White in the palette can add balance. The last grey color is an exceptional option for adding a modern, neutral tone. It is ideal for modern brands seeking a bold appearance.
A few top brands using this palette already:
Facebook
LinkedIn
Intel
3. Green, White, Black
Another fantastic option many prominent brands are using is green, white, and black. Green color is related to growth and nature. White adds the simplicity and clarity you want. The black adds a premium feel when paired with green and white. Go for it if you have ongoing business growth in mind.
Here are some examples to convince you:
Spotify
Starbucks
WhatsApp
4. Orange, Black, White
Moving on to the next logo color combination. It combines orange, black, and white for a fun impression. The orange color can add playfulness and vibrance. Black is undoubtedly the touch of sophistication. Lastly, the white is there to maintain excellent clarity when consumers view it.
The following are some popular brands using the palette at its best:
Fanta
Harley-Davidson
SoundCloud
Nickelodeon
5. Purple, White, Black
It is also an interesting color palette for modern brands. With a purple hue, you can add the essence of creativity or luxury to your brand’s look. The white again adds the balance. Lastly, the black color in this combination adds a level of sophistication. Generally, this particular palette is ideal for creating a memorable identity.
Check below some common options that you may have noticed often:
Yahoo
Twitch
Cadbury
Syfy
6. Pink, White, Black
Here comes another lively color palette for modern brands. The pink color adds fun and energy to the brand image. It feels more approachable. White’s main role is to provide balance. And black, you know, is the touch of strength or sophistication. Use it if you want to evoke friendliness with your brand.
Here are some top brands using it:
Barbie
Lyft
T-Mobile
7. Yellow, Black, White
Well! One of the lively and attractive color palettes is here. It has the optimism and energy of yellow. The black here adds power and impeccable contrast. The white is clearly meant to balance everything and make everything appear pristine. So, get ready to grab your audience's attention with this powerful combination.
Some unforgettable examples for you are here:
National Geographic
McDonald’s
8. Teal, White, Grey
The next logo color combination to attract people includes teal, white, and grey. With teal, you can add calmness and modernity. The white is there to add balance to your brand identity. And the grey is there for an amazing neutrality with a subtle sophistication. Use it if you want to look contemporary and trustworthy.
Some brilliant examples of this color palette are:
Tiffany & Co.
Dropbox Paper
9. Blue, Yellow, White
Another best color palette not to forget is blue, yellow, and white. The blue color is great for maintaining reliability. The yellow adds energy and friendliness. With the touch of white, you can achieve a clean appearance with a balance. This combination creates visual balance and a professional look.
Have a look at these fun examples with this color palette:
IKEA
Best Buy
Walmart
10. Red, Yellow, White
The next option is a warm color palette with an exceptional fusion of hues to make the brand more approachable. The red color shows the energy. With yellow, you can include warmth and optimism. And white adds balance to the whole design. Use this option to add the friendliness aspect to your brand identity.
Shell
McDonald’s
In-N-Out Burger
Burger King
11. Green, Yellow, White
Now, let’s move to a cool and fresh color palette. The green color in this combination adds freshness and a healthy element. With yellow, you can show warmth and energy. And our favorite partner on the list so far for various options is white. It is here to add clarity and balance. Use it to add a touch of freshness to your brand.
Some popular examples that you can not ignore are:
Subway
BP
Sprite
12. Blue, Green, White
The next excellent color palette for brands is the fusion of blue, green, and white. Blue clearly symbolized trust and professionalism. The green adds a sense of growth and eco-consciousness. At the same time, white is there to ensure a balance and clarity. Get this combination for your brand if you want the harmonious look and a sense of freshness.
Here are some examples using this combo:
Tropicana
Animal Planet
Sprite
13. Purple, Pink, White
Another palette of hues that can add a luxurious, playful touch to your brand is purple, pink, and white. The purple is there to reflect creativity and luxury. Pink we have for adding the energy and playfulness. White is better for readability, thanks to its balancing qualities. You mix and match these to create a solid brand identity.
Check out these brands using this color range excellently:
T-Mobile
Yahoo
Twitch
Hallmark
14. Orange, Purple, White
Here is another superb logo color combination for brands to pick. It includes the orange, purple, and white. The orange is undoubtedly there to add vibrance and friendliness. The purple, with its royal look, adds a luxurious touch with creativity. White is simply to add clarity. Use this palette for a bold appearance.
The following are some top examples using this option:
Fanta
FedEx
Nickelodeon
15. Red, Grey, White
The next color palette is also significant in the industries. This includes the red, grey, and white options. You can use red to represent passion and urgency. Grey adds a touch of professionalism and neutrality. And white does its work to include a high level of clarity for the viewers.
Some brands using it excellently are:
Adobe
Canon
Honda
16. Black, White, Gold
Here is another powerful color combination for brands. It includes the black, white, and gold fusion. Black is to add the power. White gives readers a better readability in the designs. And, the gold conveys luxury and prestige. This palette is excellent for high-end, timeless designs.
Some of the brands using this palette include:
Chanel
Versace
Rolls-Royce
Louis Vuitton
17. Red, Black, Gold
Now, let’s give you a heads up on another impressive hue palette. The red, black, and gold also make a great combination. Red is the touch of passion and urgency for the viewers. Black is the essence of sophistication and authority. The gold is obviously meant to convey luxury and prestige for brands. Use it to have a striking brand identity.
Some examples using some or the full palette are:
Netflix
Ferrari
Adobe
ESPN
18. Red, Blue, White
Another logo color combination for modern brands here merges red, blue, and white. The red adds energy and warmth to the designs. Blue shows that a brand is trustworthy. White is there to blend the clarity in the overall brand look. You can use it for businesses that want to demonstrate the strength of their offerings.
Here are a few brands that are using this palette correctly:
Pepsi
Colgate
Domino’s
19. Blue, Black, White
The next impressive color palette for businesses to use is blue, black, and white. Blue color evokes trust and professionalism. The black is there to add seriousness and high-end strength. White is used to add openness and clarity for viewers. The brand, aiming to look reliable, can use this combination.
Have a quick look at the top brands using it:
Ford
HP
Dell
Samsung
20. Green, Brown, White
Moving on to the following color palette. It amazingly includes the essence of green, brown, and white. Green is an excellent color to represent growth and health. A brown hue is there to bring earthiness, stability, and grounding. White is all here to give a clean appearance. When you want a wholesome look for your business, try it.
Some of the examples using this palette are:
Starbucks
Whole Foods
Land Rover
21. Orange, White, Grey
We are halfway there on the list. And we have orange, white, and grey on the list. Orange color brings energy and friendliness. White balances the whole palette. The final hue, grey, adds neutrality and professionalism. If you want to have an entertaining touch to your brand, you can use it.
Some brilliant examples to look at here are:
Harley-Davidson
Fanta
SoundCloud
Amazon
22. Blue, Light Blue, White
Let’s jump on to the next palette that can grab the attention with a friendly touch. Blue, light blue, and white are an ideal color palette for modern brands. Blue is for building trust and stability. Light blue embodies softness and openness. And white adds clarity with balance. Pick it right away to create an approachable impression.
Some prominent brands using a mix of these colors are:
Facebook
Twitter
LinkedIn
Skype
23. Purple, Blue, White
The next palette, a brilliant choice for today’s brands, combines purple, blue, and white. Purple color represents excellent creativity. Blue adds trust and professionalism. White enhances readability for viewers. The brands that want to create a futuristic brand identity can use this amazing combo.
A few brands that are using it are:
Twitch
Yahoo
Hallmark
24. Pink, Yellow, White
Another superhero color palette that grabs viewers' attention includes pink, yellow, and white. A pink hue is used to convey fun and vibrancy. Yellow is a lively color for adding optimism and brightness. White is there to design the clear designs. The brands aiming to add boldness and fun to their brand face can use this palette.
Check out these popular brands using this palette:
Barbie
Dunkin’ Donuts
T-Mobile
Funko
25. Blue, Orange, Grey
Another amazing color palette includes the combination of blue, orange, and grey. Blue is there to include the touch of trust and professionalism. Orange adds warmth and energy excellently. And the grey color helps convey stability and modernity. The brands that want to show themselves as grounded with a friendly touch can use it.
Have a look at these amazing brands using this color palette:
Firefox
PayPal
Amazon Web Services
FedEx
26. Red, Orange, Yellow
Here we go, checking the next color combination. It has red, orange, and yellow. All the colors fall on the warmth scale. The intensity of these colors varies according to their meaning. Red conveys energy and urgency. Orange adds the vibrancy. Yellow is there to show brightness and optimism.
Common brands you notice using this combination are:
Fanta
Shell
McDonald’s
Burger King
27. Blue, Green, Yellow
The next combination on the list is blue, green, and yellow. The blue hue is there to reinforce the trust. Green represents the touch of growth and refreshment. Yellow is the one that adds energy to your brand personality. This is a great palette for the brands that want a harmonious brand impression.
These examples are using some and all colors of this palette to attract buyers:
BP
Animal Planet
Tropicana
Subway
28. Red, Pink, White
The next logo color combination we have is red, pink, and white. The red symbolized the action and passion. Pink adds warmth and creativity. White color adds the clarity that every brand demands for a better image. Try this palette if you want to add youthfulness to your brand.
Some examples to check using it are:
Barbie
Cosmopolitan
T-Mobile
Lyft
29. Orange, Brown, White
Well, let’s move to the next color palette. It is one of the lively combinations. It is there to give an inviting brand identity. Orange color brings energy and friendliness. Brown is there to give consumers nostalgia and earthiness. White on the palette helps give your brand identity a clean image.
The following are the brands using it correctly for a significant impact:
Fanta
SoundCloud
Hershey’s
Harley-Davidson
30. Red, Gold, White
Red brings energy and passion. Gold symbolizes prestige and excellence. White balances the design. This palette is used by brands that want to appear premium yet bold. Brands looking to grab attention with a touch of exclusivity can use this palette. It’s widely used in sports, entertainment, and automotive industries.
Ferrari
Netflix
Adobe
ESPN
31. Black, White, Grey
The next color combination for brands to pick includes black, white, and grey. Black represents strength and sophistication. White brings clarity. Grey adds neutrality and professionalism. This complete palette is designed to give you a clean image with minimal color use. It is excellent for sportswear, technology, and luxury products.
Apple
Nike
Adidas
Puma
32. Green, Blue, Black
Now, you can see the freshest color palette. It leaves a professional, lasting impression on viewers’ minds in seconds. Green conveys freshness and growth. Blue represents trust. Black adds authority and boldness. Together, the palette feels modern, natural, and strong.
Check out the brands below using it in an impressive way:
BP
Animal Planet
Spotify
33. Red, Blue, Black
Here is another powerful color palette for you. It adds the spark and innovation to your brand. Red conveys energy. Blue adds reliability. Black adds power. This palette can give your brand a bold identity. It is often used by brands that want to appear serious yet modern.
Here are some examples that you can check:
Pepsi
Domino’s
Colgate
American Express
34. Teal, Black, White
The list is long, and here we have our next interesting color combination. It includes teal, black, and white. Teal offers calmness. Black adds sophistication. White improves clarity. This palette appears modern and balanced. It is often used by tech and luxury-related brands.
Some examples that you can check using a touch of this palette are:
Tiffany & Co.
Slack
Dropbox Paper
35. Orange, Pink, White
The following combination includes orange, pink, and white. Orange color adds fun. Pink is there for excellent playfulness. White keeps it clean. Brands looking for a youthful, energetic brand identity can use it.
Check the following brands using it impressively:
Nickelodeon
Fanta
Crush
Dunkin’
36. Yellow, Black, Grey
Here is a super color combination. There are many brands using their power to win the hearts of their target audience. Yellow brings brightness. Black adds boldness. Grey adds professionalism. If you want to grab the attention of people at a glance, you can pick this palette.
National Geographic
McDonald’s
Ferrari
37. Blue, White, Light Grey
None other than a color palette that is full of sophistication. Many brands use these hues to create a significant impression. Blue conveys trust. White adds clarity. Light grey creates softness and professionalism. This complete palette helps add a sense of calm, cleanliness, and reliability.
These are the top brands using the hues from this palette brilliantly:
Facebook
Twitter
LinkedIn
Intel
38. Red, Orange, White
Here is another palette that must not be avoided. It is an excellent way to add energy to your brand impression. Red brings energy. Orange adds warmth. White ensures clarity. With this palette, you can achieve a bold, appetizing look. It is often used in food and retail brands.
Some examples that you can check are:
Fanta
McDonald’s
Burger King
39. Purple, Pink, Blue
One of the creative color combinations that has the power to grab anyone’s attention is here. It is especially made for entertainment. Purple adds creativity. Pink adds vibrancy. Blue adds stability. This color palette is energetic and modern. Usually, it is ideal for digital and lifestyle brands.
Check these brands that are using a touch of the colors in this palette:
Twitch
T-Mobile
Yahoo
Barbie
40. Red, Grey, Black
The following color combination is available to impress you. Here, you can see red, grey, and black. Red adds energy. Grey brings professionalism. Black adds boldness. This palette is strong and modern. It is ideal for tech and automotive brands.
Some brands using it are listed below:
Adobe
Canon
Lego
Honda
41. Blue, Teal, White
A more impressive, more classy palette that can add sophistication is the combination of blue, teal, and white. The blue color is for trust. The teal signifies the freshness. And white is there to keep the brand impression clean. This palette can add modernity and innovation to any brand’s image.
Check out these examples using the touch of these colors:
Tiffany & Co.
Slack
Dropbox Paper
42. Orange, Blue, White
The color combinations are hard to pick when every color you see confuses you. But this palette is for you if you want a dynamic brand personality. Orange color brings energy. Blue adds the trust. White ensures clarity. And this whole palette feels dynamic and friendly.
Firefox
PayPal
Fanta
Gulf Oil
43. Pink, Yellow, Blue
Let’s take a step towards the next color palette. It has a friendly vibe. Thus, a brand can use it to attract more people towards their business. Pink adds vibrancy. Yellow adds brightness. Blue brings calmness. The business that wants playfulness and youthfulness can use this combination.
The following are some brands using this color palette:
Barbie
Dunkin’ Donuts
T-Mobile
44. Red, Yellow, Blue
This is also an exceptional color palette that grabs the attention of many. It is an impressive combination for achieving a unique brand identity. Red adds intensity. Yellow adds warmth. Blue adds stability. You can use it for a bold, universally appealing look.
Some brands using it are listed below, which you can check:
Google
eBay
NBC
Kellogg’s
45. Green, Brown, Beige
Here is the last logo color combination on the list. Green conveys freshness and eco-friendliness. Brown, on the other hand, adds natural warmth. With beige, you can add softness and neutrality. Try this fusion if you want a wholesome touch for your brand identity.
These are the top examples that you can check.
Starbucks
Whole Foods
Tropicana
Land Rover
Conclusion
Finally, you can see a detailed example of the logo color combinations. All the above options are used by prominent brands worldwide. You may have heard about most of them. So, you can see the impact they have created on their target audience. With the right colors, you can also make a unique impression on your consumers' minds. The most crucial thing for brands is to gain loyal customers. And when your brand color game is top-notch, you can easily hold the attention of people. It eventually helps you build lasting trust in your products and services.
If you want a tool to create the best logo design with impeccable color suggestions, you can choose X-Design’s AI logo creator. Along with your prompt, you can include the information regarding your color preference. Or you can ask for color ideas aligned with your brand vision and mission. Give it a try now!